Instagram and TikTok Dominate Teen Social Media Use

Oct 11, 2024 | Instagram News

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  • Instagram remains the most used social app among teens, with TikTok being more popular for entertainment.
  • Piper Sandler’s latest research shows that Netflix is slightly ahead of YouTube in daily video consumption, while TikTok is the most liked social app.
  • Instagram continues to be the top platform, with Pinterest gaining more interest and Facebook seeing a slight resurgence among teens.

An In-depth Look at Teen Social Media Trends

Instagram remains the most used social app among teens, while TikTok is more popular as an entertainment source, according to Piper Sandler’s latest research. The study also shows that Netflix ranks slightly higher than YouTube in daily video consumption, and TikTok beats out Instagram as the most liked social app. Despite Instagram’s popularity, other platforms like Pinterest and Facebook are also gaining traction among teen users. For more insights, you can check out Piper Sandler’s full study data here.



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