- YouTube remains the most popular social media app among U.S. adults, followed by Facebook and Instagram.
- Overall social media usage trends show stability in the popularity of YouTube, Facebook, and Instagram, while other platforms like TikTok, LinkedIn, and Snapchat also see usage.
- Age demographics show that Facebook is popular among older users, while TikTok and Snapchat are dominant among younger users.
The Latest Social Media Usage Trends Unveiled
The latest overview of social media usage from Pew Research highlights YouTube as the most popular social media app, followed by Facebook and Instagram. The data, collected from a survey of 5,626 U.S. adults, indicates stability in the usage of major platforms like YouTube, Facebook, and Instagram. Age demographics show variations in platform preferences, with Facebook appealing to older users and TikTok and Snapchat being popular among younger audiences. For more insights, you can refer to Pew Research’s Social Media Fact Sheet for 2024.