- Instagram appears to be preparing for the launch of Threads in Europe, which has been delayed due to data privacy regulations.
- Meta, the parent company of Instagram, may offer ad-free, non data-tracking versions of Facebook and Instagram to EU users for a monthly subscription to comply with the EU’s Digital Markets Act.
- The launch of Threads in Europe could bring new users to the app and help Instagram regain its growth momentum.
Instagram Prepares for Launch of Threads in Europe Amid Data Privacy Regulations
Instagram is reportedly preparing for the launch of Threads in Europe, despite previous delays due to data privacy regulations. The implementation of the EU’s Digital Markets Act (DMA) has posed challenges for Instagram’s release of Threads in the region. Meta, the parent company of Instagram, is considering offering ad-free, non data-tracking versions of both Facebook and Instagram to EU users for a monthly subscription. This move would allow Meta to continue tracking non-paying user data for advertising purposes, as users who opt for the ad-free version would technically be opting out of data tracking. The launch of Threads in Europe could attract new users to the app and potentially help Instagram regain its growth momentum.