- The period between late December and mid-January, known as “Q5,” is being highlighted as a final opportunity for sales activity after Christmas.
- Social platforms are focusing on enhancing marketing activity during this period to maximize ad revenue.
- Meta has released a 6-page guide on “post holiday peak performance” with insights and tips for post-holiday marketing opportunities.
- Download Meta’s “Post-Holiday Peak Performance” guide here.
An Overview of Q5: A Final Opportunity for Sales Activity
With the increasing references to “Q5” by platform marketing teams, the period between late December and mid-January is being recognized as a crucial time for driving sales activity. This post-Christmas push allows social platforms to focus on enhancing marketing efforts and separating them from other holiday promotions. Meta has joined in highlighting the opportunities of Q5 with their new guide on “post holiday peak performance.” The guide provides insights into post holiday marketing opportunities and includes data on traditional ad performance. It offers tactical tips to improve campaigns and ideas for promotional focus during this period. Download Meta’s “Post-Holiday Peak Performance” guide here to gain valuable insights and inspiration for your approach to the Q5 period.