DoubleVerify Expands Partnership with Facebook to Enhance Brand Safety and Suitability
Data measurement platform DoubleVerify has announced an expansion of its partnership with Facebook, allowing advertisers to access an additional level of assurance over their ad placement. The partnership will provide brand safety and suitability coverage for Facebook and Instagram Feeds and Reels, offering third-party verification for Meta ad placement. DoubleVerify already provides viewability assurance for Facebook and Instagram Reels campaigns. This collaboration aims to address rising concerns about brand safety and ensure campaigns are delivered as expected on social platforms.
DoubleVerify utilizes AI-powered classification technology to monitor and measure ad content performance, enabling marketers to track specific elements of their campaign placement and avoid unwanted association. While Meta offers brand safety control options, DoubleVerify’s solution ensures that chosen parameters are adhered to, maximizing safety and highlighting any flaws in ad setup. This tool adds to the overall approach of maximizing brand safety for advertisers in the dynamic social media landscape.
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