- Instagram has launched a new test of Notes prompts, allowing users to spark group chats by posing conversation starters.
- Notes is popular with young users, and Instagram is keen on keeping a hold on younger audiences.
- Instagram is doubling down on features that resonate with younger users to avoid becoming an “old person’s social platform.”
Instagram’s New Test: Notes Prompts
Instagram has introduced a new test for Notes prompts, which enables users to initiate group chats by posing common conversation starters. This update aims to enhance group engagement within the app by allowing users to ask questions and view everyone else’s responses in-stream. Instagram’s chief, Adam Mosseri, explained that the goal is to provide users with more ways to participate, making them more comfortable expressing themselves and connecting with friends through Notes. While this may not be a major update, it could potentially make Notes even more engaging.
The Importance of Notes for Young Users
Instagram is determined to maintain its appeal to younger audiences, as many of them are migrating to platforms like TikTok and Snapchat. To avoid becoming an “old person’s social platform” like Facebook, Instagram is doubling down on features that resonate with young users. Notes have become a popular tool among teenage Instagram users, with around 10 times more likelihood of creating a Note within the app compared to other age groups. These Notes have become a key conversation starter within this cohort. Despite confusion from some users about the purpose of Notes, Instagram will likely continue updating the feature until it loses its appeal among younger users.