Instagram Rolls Out “Flipside” Alternative Profile Option to Select Users
Instagram has introduced its new “Flipside” alternative profile option to a limited number of users. This feature allows users to create an alternative profile space that is only visible to them and their chosen connections. Users can select their Flipside as the audience for their posts, enabling them to share content exclusively with their selected community. This move aligns with the growing trend of private sharing and smaller engagement communities on social media platforms. Instagram has been focusing on enhancing private interactions through features like inbox Notes, collaborative collections, and DM Channels. The introduction of Flipside is another step towards facilitating more engagement and catering to the preferences of younger users, who are increasingly drawn to platforms like TikTok and Snapchat. While Flipside is not available to all users in all regions yet, Instagram will continue to monitor its performance and make updates accordingly.