- Meta has introduced a new video ad performance measurement called “Engaged View” that considers delayed response actions, such as visiting a website in a follow-up session, rather than directly tapping through on an ad.
- This option allows advertisers to measure conversions that occur within one day of a video ad play, as long as the viewer has watched at least 10 seconds (or 97%) of the ad.
- Meta aims to provide more in-depth response reporting with Engaged View, helping advertisers better understand conversion activity based on their video ad campaigns.
Meta Introduces “Engaged View” to Measure Video Ad Performance
Meta has unveiled “Engaged View,” a new video ad performance measurement that takes delayed response actions into account. This measurement allows advertisers to track conversions that happen within one day of a video ad play, as long as the viewer has watched at least 10 seconds (or 97%) of the ad. Meta’s goal is to offer more detailed response reporting to help advertisers optimize their video ad campaigns. However, Apple’s iOS tracking changes have impacted Meta’s conversion tracking capabilities. Nevertheless, Meta continues to provide insights and tools like Engaged View to improve ad performance monitoring.
To learn more about this new measurement option, visit https://teat.ai.