Meta Enhances Brand Protection Tools to Safeguard Intellectual Property
Meta is rolling out new features to its Brand Rights Protection Manager tool and introducing an Intellectual Property Reporting Center to help brands protect their intellectual property. The updated tool now includes AI-powered features that provide broader protection of products, with streamlined discovery elements and expanded reference image limits. The Intellectual Property Reporting Center serves as a central database for IP violation reports, making it easier for users to track and manage concerns. Additionally, Meta is adding a new Protecting Businesses section on its Meta for Business website to provide resources for developing a brand protection strategy. These updates aim to address counterfeit activity and provide businesses with more ways to manage their content.