- Instagram has launched a new test of Notes prompts, allowing users to pose conversation starters and spark group chats.
- The aim is to encourage more user participation and connection with friends in the app.
- Notes is popular with younger users, and Instagram wants to retain their engagement as they drift towards other platforms like TikTok and Snapchat.
Instagram Notes: A New Way to Spark Group Chats
Instagram has introduced a new test of Notes prompts, providing users with a fresh way to initiate group conversations. By asking questions, users can see everyone else’s responses in-stream, making it easier to engage in group chats within the app. The goal is to encourage more user participation and help users connect with their friends through the use of Notes. Although it is just a small test, this update could make Notes even more engaging for Instagram users.
Notes has gained popularity among younger users, which is why Instagram is keen to retain their engagement. With platforms like TikTok and Snapchat attracting younger audiences, Instagram wants to ensure it doesn’t become an outdated social platform like Facebook. Instagram notes that teen users are around 10 times more likely to create a Note in the app, making it a key conversation starter for this cohort. Therefore, it’s expected that there will be more updates to Notes in the future, as long as it continues to resonate with the youth.