Revolutionary AI-Infused Ad Targeting System Unveiled by Meta!

Feb 9, 2024 | Instagram News

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Meta’s AI-driven ad tools and machine learning are helping to drive better results for its ad partners.

Meta’s AI content generation features, such as text variation and image expansion, have been adopted well and have shown promising results in driving better performance for brand partners.

Click to message ads are growing, with more brands using messaging as a key connective tool.

40% of the content seen on Instagram comes via AI recommendations, which have increased time spent on Facebook and Instagram.

Video content remains important, with daily watch time across all video types growing by over 25% in Q4 2023.

Brands are driving better results by using Meta’s AI targeting tools and moving away from interest targeting.

Meta’s Advantage automated campaigns have helped brand partners generate better results and recover from the impacts of Apple’s iOS 14 update.

Meta’s ad business saw a 25% increase in revenue in 2023, with ad impressions up 28% and average price per ad decreasing by 9%.

AI has played a key role in Meta’s recovery and can improve ad performance and experience.

Experimenting with Meta’s more automated processes in ad creation and delivery may be worth considering.

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