Instagram Adds New Filter Option for DMs to Prioritize Messages from Profiles You Follow
Instagram has unveiled a new feature that enables users to filter their direct message (DM) inbox to only show messages from profiles they follow. The “People you follow” filter is designed to help users prioritize messages from those they have chosen to connect with, creating a safer and more positive experience. The update comes as part of Meta’s ongoing efforts to enhance engagement and foster personal connections across its platforms.
As Instagram CEO Adam Mosseri explains, the new filter is particularly useful for users who receive numerous DMs, ensuring that they don’t miss any messages from people they care about. It also allows for a more separated experience from other DM users, streamlining communication with desired contacts.
Meta, the parent company of Instagram, has been actively working to maximize user engagement and promote positive experiences on its apps. The AI-recommended Reels feature, which suggests humorous and meme-based content, has contributed to increased engagement on both Facebook and Instagram over the past year. Meta aims to extend this approach to its new real-time text app, Threads, by minimizing the presence of political content and cultivating a joyful experience. By focusing on personal, positive connections, Meta hopes to enhance user satisfaction and retention.
While the impact of this filter on Threads remains to be seen, Meta’s commitment to fostering happiness and reducing stress in its platforms may contribute to increased user engagement. The new filter option for DMs is just one step in this direction, as Meta strives to distance itself from angst and promote more fulfilling user experiences.