- Instagram is testing new sticker options for feed posts and Stories that could benefit marketers.
- The new AI “Backdrop” sticker allows users to replace the background of images.
- A “Get Orders” sticker is also being tested, which would enable brands to create products in-stream to drive direct response.
Exciting New Sticker Options Coming to Instagram
Instagram is currently testing new sticker options for feed posts and Stories, including an AI “Backdrop” sticker and a “Get Orders” sticker. These new features could provide new opportunities for marketers on the platform. Domain investment is also being considered with these new updates.