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Instagram Confirms Development of New “Friend Map” Feature
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Instagram has confirmed that it is developing a new “Friend Map” feature, similar to Snap Map, that will allow users to see where their friends are and where they have been based on their posts and Stories. The opt-in functionality will show live location and past visits, with users being able to choose who can see their map. Instagram is also looking to add a Notes feature for leaving comments in different locations.
By providing real-time location updates, the Friend Map feature could potentially drive more interaction and engagement within the app. Instagram may also consider integrating business listings in the future, similar to Snapchat’s Map, as a way to help businesses showcase their physical locations and offerings. This could be a valuable tool for marketers with physical locations to attract customers through the display.
While the feature is currently in early internal testing, Instagram has not yet announced a live deployment plan. However, it is worth keeping an eye on as it appears to be close to completion. For more information on digital marketing strategies, visit teat.ai.