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Instagram Launches New “Ads with Promo Codes” Feature for Brands Worldwide
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Instagram has officially rolled out its new “Ads with Promo Codes” option to all brands globally, following the announcement last week. This new feature allows advertisers to include promo codes in captions, providing an additional way to drive sales and track IG promotions directly. Meta, the parent company of Instagram, introduced this option at ShopTalk 2024, highlighting its effectiveness in reducing cost per purchase and increasing conversions. The addition of in-stream codes linked directly to purchases aims to incentivize the use of discount codes and prompt shoppers to make a purchase immediately. This latest variation is now available on Instagram, offering brands a valuable tool to boost consumer response.