- Instagram is testing a new private engagement option called “Blend”, which combines a Reels feed based on shared Reels with a friend.
- The Blend feature showcases Reels recommendations based on shared Reels and user interests, aiming to facilitate Reels sharing through DMs.
- Instagram is exploring new features to tap into private sharing, such as Channels for one-to-many messaging and Collections for collaborative post sharing.
Instagram Explores New Private Engagement Option with “Blend”
Instagram is testing a new private engagement option called “Blend”, which combines a Reels feed based on shared Reels with a friend. The feature aims to facilitate Reels sharing through DMs by showcasing recommendations based on shared Reels and user interests. Instagram is also exploring other features to tap into private sharing, such as Channels for one-to-many messaging and Collections for collaborative post sharing. If successful, Blend could enhance content discovery as a group experience within the app.