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Meta’s Tips for Running Successful Lead Generation Ad Campaigns
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Meta has shared some new tips for marketers looking to run lead generation ad campaigns across its apps. One tip is to take advantage of seasonal trends like New Year’s resolutions and summer vacation to find new customers and grow your business. Another tip is to use “Instant Forms” to make it easy for viewers to submit their info without leaving the platform. By streamlining the process, brands can increase the likelihood of users providing their information.
Marketers are also encouraged to use Meta’s latest A.I. tools for campaign targeting, such as Advantage+ audience with instant forms, which has seen an 8% reduction in cost-per-lead on average. Additionally, using tools like “Conditional Logic” and Conversions API for CRM integration can further refine and improve lead gen ads performance. These strategies can help businesses collect important information, filter out leads, and direct different categories of leads to specific landing pages to encourage conversions.
Overall, Meta’s tips aim to help marketers improve their lead generation ad approach and build their contact database. By utilizing the platform’s capabilities for gathering and segmenting audience data, businesses can enhance their ad targeting and drive better results.