Meta’s Legal Battle in Europe
Meta could face legal challenges in Europe as the EDPB pushes for free access to its apps for all EU users, regardless of data consent for ad targeting. This comes after Meta’s implementation of an ad-free subscription offering for EU users, raising questions about compliance with GDPR requirements.
The EDPB’s new guidance emphasizes the need for valid consent from users, suggesting that a “consent or pay” model may not be in line with the intention of the law. As Meta navigates these legal complexities, it may need to reconsider its approach to data tracking and revenue generation in the EU.