- Instagram now has over 2 million creator subscriptions, offering more opportunities for creators to make money.
- Instagram is introducing new features like sticker tap insight and subscription stories teaser display to enhance the creator experience.
- Despite the growth in subscriptions, the success rate for creators is still low, with only a fraction making significant income.
Instagram Empowers Creators with Over 2 Million Subscriptions
Instagram has announced that it’s now facilitating over 2 million creator subscriptions in the app, providing more opportunities for people to make money doing what they love via IG. Instagram has been steadily improving its offering on this front, and to mark this new milestone, it’s also adding some new elements to consider within creator subscriptions.
First off, Instagram’s rolling out new data for creators, with sticker tap insight. Instagram will now provide notes into how much engagement your stickers are drawing in the app. Instagram’s also expanding its subscription stories teaser display, which will show non-subscribers when a creator has posted subscriber-only content, giving them the option to sign-up to view.
Instagram’s also adding new ways to prevent screenshots and screen recordings, in order to help protect a creator’s exclusive content, while it’s also sharing new case studies, best practice tips, and more, within its professional dashboard. The added tools will provide more opportunity for IG creators, though it is also worth noting that the success rate for creators is still fairly slim, even with more than 2 million subscriptions now enacted in the app.