- Instagram announces major algorithm update to prioritize original content and smaller creators.
- Four key elements of the update include removing aggregator accounts, adding labels to reposted content, replacing reposts with original content in recommendations, and giving more distribution to smaller creators.
Instagram’s Game-Changing Algorithm Update
After weeks of urging creators to stop worrying about their reach and follower counts, Instagram has unveiled a significant algorithm update. This update aims to boost original content posters and smaller accounts, aligning with Meta’s efforts to strengthen its relationship with creators.
One of the key changes includes removing aggregator accounts from recommendations, which could have a major impact on posting strategies. Instagram will also add labels to reposted content, prioritize original content in recommendations, and give more distribution to smaller creators. These updates signal a shift towards promoting authenticity and diversity on the platform.