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Instagram Expands Access to Creator Marketplace to Ten New Markets
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Instagram is once again expanding access to its creator marketplace, where brands can search for creators who can help them amplify their messaging to the right audiences in the app. The creator marketplace is now available in the U.S., Canada, the U.K., Japan, Australia, New Zealand, India, Brazil, South Korea, Germany, Netherlands, France, Spain, Israel, Turkey, Mexico, Argentina, and Indonesia. Brands and creators can now collaborate on affiliate and creative marketing programs, generating more resonant and responsive campaigns in the app. Influencer marketing, especially within elements like Reels, is proving to generate better results in many instances. Creators need to be over 18 and adhere to Instagram’s policies to appear in the marketplace listings. Brands can access the marketplace via Ads Manager for more information.