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Instagram Testing New “Lately” Feature to Showcase Recent Stories Activity
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While social platforms are shifting towards entertainment, Instagram continues to focus on engagement by testing new features like the “Lately” Story, which highlights recent Stories activity on user profiles. The feature aims to extend the life of Stories beyond 24 hours and provide visitors with more context about the user’s content. As Stories engagement remains strong compared to main feed activity, Instagram is also emphasizing DM engagement and deeper connections with close friends through features like Notes and Channels. Meta, Instagram’s parent company, is leveraging AI recommendations to showcase content like Reels to keep users engaged. The platform’s focus on maintaining a level of personal connection while enhancing entertainment value highlights the importance of continuous testing and improvements to retain users.