- Meta introduces new automated video ad option for Catalog Product Ads.
- Advertisers can now include video assets in their product listings for a more engaging campaign.
- Video content is becoming increasingly popular on Facebook and Instagram, making this new option valuable for brands.
Meta Unveils New Automated Video Ad Option for Catalog Product Ads
Meta has rolled out a new, automated video ad option for Catalog Product Ads, allowing advertisers to include video assets in their product listings. This new feature provides a more engaging format for promotions and taps into the growing popularity of video content on Facebook and Instagram, where video consumption now accounts for 50% of the time spent on the platforms. Brands are advised to keep their video elements short and be mindful of the “safe zones” for video content to ensure optimal engagement. The Catalog Product Ads option is now available to all advertisers via Advantage+.