- Posting Reels over 90 seconds can hurt distribution on Instagram
- Instagram is not highlighting longer Reels within its recommendations, impacting reach potential
- Instagram has experimented with longer Reels options, but full launch is not confirmed
An Explanation of Instagram’s Reels Distribution Strategy
Today, Instagram clarified that posting Reels over 90 seconds can reduce distribution on the platform. While longer clips can still be posted, they won’t be recommended in Explore or Reels Tab, limiting their exposure opportunities.
Instagram has been testing longer Reels options, such as 3 minute and 10 minute clips, but a full launch is not confirmed. The platform aims to prioritize shorter clips in recommendations, focusing on overall engagement.
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