Instagram’s Confusing Communication Strategy
There has been a lot of confusion surrounding Instagram’s recent communication strategies. From contradictory advice on Reels length to engagement tactics, users are left scratching their heads.
One example includes Instagram advising against posting Reels longer than 90 seconds, only to later publish a video explaining how to create longer Reels. This has left many users puzzled about the platform’s guidelines.
Despite the confusion, it’s important to note that videos over 90 seconds may not be recommended in Explore or the Reels tab, impacting their reach potential.
Furthermore, Instagram recently advised against using answer-specific CTAs in video clips, causing further uncertainty among users. While this isn’t new advice, it has raised concerns about the use of marketing automation tools and engagement-baiting tactics.
Overall, Instagram’s communication strategy seems to be causing more confusion than clarity, as users struggle to navigate the platform’s guidelines.
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