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Meta’s Push for Subscription Services: The Meta Verified Program
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Meta’s subscription service “Meta Verified” is gaining traction, with a 14-day money back guarantee now offered for dissatisfied users. The program, launched in the U.S. in March 2023, is likely generating around $150 million per quarter, indicating a potential 3 million subscribers.
The push for more users to sign up for Meta Verified reflects the company’s focus on supplemental income streams. With new tiers and incentives being introduced, including the cash back guarantee, Meta aims to attract more subscribers despite concerns about the perceived value of the blue checkmark.
While Meta’s approach differs from that of X, which seeks to replace ad income with paying users, the success of Meta Verified highlights the willingness of users to pay for enhanced account support and features. The potential benefits of the program may entice more users to try it out and could lead to further growth in subscription numbers.