- There has been mixed messaging from Instagram regarding the length of Reels and use of CTAs in video clips.
- Instagram advises against posting Reels longer than 90 seconds, but also explains how to create longer Reels in a recent video.
- Confusing advice from Instagram’s comms team has sparked discussion among users about the impact on content reach and engagement strategies.
An Inside Look at Instagram’s Confusing Messaging
There has been some mixed messaging from Instagram’s communications team regarding the length of Reels and the use of CTAs in video clips, sparking confusion and discussion among users.
Instagram’s advice on posting Reels longer than 90 seconds and avoiding answer-specific CTAs in video clips has left creators questioning the impact on content reach and engagement strategies.