- Instagram is testing out chat widgets to enhance engagement in DMs.
- The new chat widgets include features like countdowns, timezone display, and pinned content.
- This feature could benefit brand engagement by offering timely offers and ensuring responses at reasonable hours.
Instagram Testing New Chat Widgets to Boost DM Engagement
Instagram is experimenting with chat widgets to increase engagement in direct messages. These widgets, such as countdowns, timezone displays, and pinned content, could provide added context and drive more interaction within chats. This feature could also benefit brands by allowing them to offer timely promotions and ensure responses are made at appropriate times.