- Instagram has expanded its Notes messaging feature to allow users to leave notes on both Reels and feed posts.
- Notes are temporary and can only be left by mutual follows, sparking interaction among friends.
- Instagram is focusing on engaging young users with Notes, as young users create notes at a much higher rate than non-teens.
Instagram Introduces New Notes Feature for Reels and Feed Posts
Instagram has announced a new expansion of its Notes messaging feature, allowing users to leave notes on Reels and feed posts. The feature is designed to spark interaction among friends and engage young users at a higher rate.
As you can see in this example, with Reels, followers are now able to add a note from the messaging menu, providing another way to interact with friends. The approach is similar on feed posts, with followers able to share a Note directly on the post, essentially acting like Post-It type messages that are attached to the update. Notes are temporary (they last for three days) and can only be left by mutual follows, adding a simple option to spark interaction among your friends.
Notes has proven to be a popular addition for the app, with young users in particular taking up notes “at a wild pace”. Instagram is also alerting users when their connections leave their first Note, essentially acting as a promotional tool for the new feature.
Instagram says that notes on Reels and feed posts will provide more ways for people to react to posts in real time, share hot takes, and hype up their friends.
It’s clear that Instagram is really focusing on appealing to younger users with this new feature, as Notes are popular with certain groups. For those who are not as interested, the impact on interactions may be minimal. However, it could be a good way to invite comments and engage with your target audience.