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Meta Announces Shutdown of Spark AR Studio Platform
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This news article discusses Meta’s decision to shut down its Spark AR Studio platform, which allowed creators and brands to develop their own AR effects for use across Meta’s apps. Originally launched in 2017, Spark AR had become the largest platform for mobile AR, with over 400,000 creators from 190 countries. Meta’s move comes as it prepares to launch more advanced AR experiences, including AR glasses. The decision to close the platform will impact brands using third-party AR effects after January 14, 2025. Meta’s focus on new AR creation tools has sparked frustration among AR creators, who may need to find alternative platforms for their creations. The company’s shift in strategy towards AR glasses and new experiences raises questions about the future of AR creation within the Meta ecosystem.