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Instagram Unveils New Commenting Feature for Stories to Boost Interaction
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Instagram is rolling out a new way to encourage more interaction among users by allowing comments on Stories, visible to all viewers of the Story content. This latest feature is designed to combat the trend of users moving towards private DMs for communication and sharing. Instagram is continuously exploring new tools and features, like Notes, which have seen significant growth in engagement, especially among teen users. This move is part of Instagram’s strategy to maintain user engagement and network building on the app, distinguishing itself from competitors like TikTok. The addition of comments on Stories provides another avenue for users to prompt discussion and engagement based on posted content. Creators have the option to disable Stories commenting to maintain the presentation integrity of their content. Overall, this new feature is expected to drive more activity and interactions on the platform, ultimately strengthening user ties to the network.
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