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Meta Shuts Down Spark AR Studio Platform, Leaving Creators and Brands in Limbo
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Meta has announced the shutdown of its Spark AR Studio platform, which allowed creators and brands to develop AR effects to be used across Meta’s apps. The decision will go into effect on January 14, 2025, impacting over 400,000 creators worldwide.
With Meta’s upcoming AR glasses launch, the company is moving towards more advanced AR experiences, leading to the closure of the AR creation app. Meta is redirecting resources to focus on the next generation of AR glasses and experiences.
While Meta has not provided details on a potential replacement for Spark AR Studio, many creators are left in uncertainty, with the looming deadline for the shutdown. The move has sparked criticism from AR creators who have generated income from their Spark AR creations.
It remains to be seen how Meta’s new AR creation tools will shape up and whether they will provide a more inclusive platform for creators to develop AR experiences. Stay tuned for more updates on Meta’s developments in the AR space.