This Just In: Meta Enhances Marketing API for Instagram Reminder Ads
This is handy news for marketers – Meta has announced an update to its Marketing API, ensuring that those creating Instagram Reminder Ads in third-party apps will now have access to all the same features as Meta Ads Manager. This update, effective August 19, 2024, includes the ability to reach people on Instagram Reels placement, remind users over a specific time period, and optimize ads for thruplay or reach. This expanded API access will enable more brands to utilize Reminder Ads for re-engagement purposes, making life easier for social media managers.