- Instagram has surpassed Facebook’s active user count in the EU.
- Facebook’s user count in the EU has been on a decline, potentially due to data privacy regulations.
- Despite the decline, Facebook remains a key interactive platform for European users.
An Interesting Shift in Social Media Usage in the EU
This is an interesting shift in social media usage, as Instagram has now surpassed Facebook’s active user count in the EU region. Facebook’s decline in user count could potentially be attributed to data privacy regulations in Europe, revealing more about the data that Facebook collects. Despite this decline, Facebook remains a popular platform for European users, with 260 million active users. TikTok and X also have a significant user base in the EU. It is worth noting that Instagram’s popularity suggests that Facebook may not be as appealing to younger audiences as it used to be.