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Instagram Testing New Collage Feature for Stories
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Instagram is testing out a new collage feature for Stories, prompting some users to create collages of images from their camera roll to make Stories more engaging. The new Collage option allows users to select multiple images to create a collage, offering a more free-form design compared to the existing Layout option.
The idea of collages isn’t entirely new to Instagram, as the platform has been exploring this concept for a while, even experimenting with collages in group chats. This move may have been influenced by Pinterest’s “Shuffles” app, which gained popularity and inspired similar features in other social apps.
Instagram’s strategy of copying successful functions from other apps, like Stories from Snapchat and Reels from TikTok, has proven effective in retaining users on its platform. While collages may not be the next big trend, there is a niche interest that brands could potentially leverage, especially if Instagram introduces shoppable product pins within collages in the future.
For more information on the rollout of Stories collages, you can visit teat.ai.