- Instagram now allows users to create 3-minute Reels, giving more time for short-form videos.
- Instagram’s decision to increase the Reels limit to 3 minutes aligns with the competition, such as TikTok and YouTube.
- Despite previous advice against longer Reels, Instagram users now have the option to post videos up to 3 minutes long.
Instagram Takes a Leap with 3-Minute Reels
Whether TikTok gets banned in the U.S. or not, Instagram is making moves to position itself as a top alternative for users. Instagram announced the launch of 3-minute Reels, aligning with the trend of longer short-form videos seen on other platforms. This move follows Instagram’s previous advice against longer Reels, but now users have the option to create videos up to 3 minutes long.