- Meta will not display Community Notes on paid ads.
- There is uncertainty about whether Community Notes will be allowed on paid endorsements from celebrities and influencers.
- Meta’s switch to Community Notes has sparked backlash and concern among ad partners.
An Important Note on Meta’s Implementation of Community Notes
An important note of clarification on Meta’s implementation of Community Notes: It will not display Community Notes on paid ads. Whether they’ll be allowed to be added to paid endorsements from celebrities and influencers, however, remains to be seen. Meta’s decision to switch to Community Notes, and get rid of third-party fact-checkers, has sparked widespread backlash, and triggered concern among ad partners, given the impact that the same change has had on X’s ad business. But Meta’s looking to assure ad partners by implementing some variances in its approach. As reported by The Wall Street Journal: “Meta has told advertisers that Community Notes will apply to organic posts, not paid ads, but its official messages haven’t gone into detail about brands’ and influencers’ unpromoted posts.” That’s in variance to X’s approach, which does allow Community Notes to be added to any post, paid or not.