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Instagram Introduces “Edits” to Compete with CapCut
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Instagram is positioning itself as the new home for TikTok users by introducing a new mobile video editing tool called “Edits.” This tool offers a full suite of creative tools, including the ability to capture videos up to 10 minutes, clip-level editing, auto-enhance features, and access to analytics for content performance. Edits also includes a dedicated tab for inspiration, allowing users to stay up to date with trending audio insights and popular content on the app. Additionally, users can share drafts with friends, export clips without watermarks, and record in higher quality options like HDR and 1080p. Meta, the parent company of Instagram, is also exploring expanded AI-powered tools for the app, such as animating still images and custom visual effects. Overall, Edits provides a comprehensive array of mobile editing tools for Instagram Reels and clips, making it a valuable addition to the social media management toolkit.
To pre-order the app, set for release in March, visit here.