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Meta’s Breakthrough Bonus Program Aims to Lure TikTok Creators to Instagram
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While TikTok is still active for U.S. users, the platform is technically banned, creating uncertainty for creators. To attract TikTok creators, Meta has introduced the “Breakthrough Bonus” program, offering up to $5,000 in bonuses for posting content on Facebook and Instagram. The program also includes free one-year subscriptions to Meta Verified and exclusive content deals for selected participants. Meta is looking to capitalize on the instability at TikTok and provide a stable earning opportunity for creators. This move aligns with Meta’s ongoing support for creators, with plans to offer more exclusive content deals in the future to help creators grow their communities on Instagram and Facebook. With Meta’s added Instagram elements and financial incentives, it aims to position Instagram as a top destination for TikTok creators.