An Inside Look at Instagram’s Stories Ranking System
Brother Mosseri, Instagram’s chief, is back with another video to explain how Instagram’s system ranks Stories and dispels myths about reach restrictions and content performance. In the video, Mosseri outlines the key factors that determine who sees your Stories content and emphasizes that Stories are designed for friend sharing rather than reaching new audiences. He also highlights the importance of user engagement signals like tapping on the story, liking it, or replying with a message in determining Stories ranking. To learn more, you can check out Mosseri’s overview of post ranking here.