- Instagram is adding new views-related metrics to help Reels creators focus on the right elements.
- New metrics include “View Rate” and “Views Over Time” to provide insight on video performance among followers and non-followers.
- The goal is to help creators understand what’s working and what’s not in their video content process.
Instagram Enhances Views Metrics for Reels Creators
After making “Views” the primary focus metric, Instagram introduces new metrics like “View Rate” and “Views Over Time” to help creators improve video performance. These additions aim to provide valuable insights for creators to understand audience engagement and enhance content strategy. Learn more about Instagram’s new views metrics here.