- Meta introduces new updates for its AI-powered Advantage+ ad campaigns, making campaign targeting decisions easier for marketers.
- The updates include a new streamlined campaign setup, expanded automation for leads campaigns, and an Opportunity Score display in Ads Manager.
- Marketers have reported better results with Meta’s automated targeting process, which has seen significant growth and improvement in ad quality.
Meta’s Latest Advantage+ Updates Make Ad Campaigns Easier for Marketers
Meta has announced new updates for its AI-powered Advantage+ ad campaigns, aimed at simplifying campaign targeting decisions for marketers. These updates include a streamlined campaign setup, expanded automation for leads campaigns, and an Opportunity Score display in Ads Manager. Marketers have seen better results with Meta’s automated targeting process, leading to significant growth and improvement in ad quality. You can read more about Meta’s latest Advantage+ updates here.