Instagram Launches Groundbreaking Standalone Reels App!

Feb 27, 2025 | Instagram News

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  • Instagram is considering launching a standalone app for its short-form video feature, Reels, in an effort to compete with TikTok.
  • Reels, now extended to 3 minutes, are Meta’s fastest-growing content type, with over 200 billion cumulative views per day.
  • Instagram Mulls Launching Separate Reels App

    Instagram is reportedly considering the idea of creating a separate app for its short-form video feature, Reels. This move would make Reels more similar to TikTok, with a full-screen, scrolling display of short-form videos. The decision is part of Meta’s strategy to improve recommendations for new users and increase the distribution of three-minute-long videos. While this could potentially keep users engaged for longer, it also poses the risk of cannibalizing Instagram’s audience.



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