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Instagram’s Algorithm Update Boosts Exposure for Smaller Creators
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Instagram has shared an update on its efforts to support smaller creators by maximizing exposure potential. The platform’s algorithm update has led to more opportunities for creators to reach a broader and more focused audience. The update reduces the reach of aggregator accounts and emphasizes original content over re-posts, leveling the playing field based on engagement rather than follower count.
When creators post a reel on Instagram, it is initially recommended to a small audience of people who are likely to enjoy it, leading to increased view counts for many creators. The platform has seen a rise in overall video view time, creating more exposure opportunities for creators. Instagram also encourages creators to post regularly, create content that can stand on its own, incorporate audio into reels, and continue experimenting to improve their reach. The platform’s recommendation logic and increased user activity have provided smaller creators with more exposure, helping them boost their presence on the app. For more tips on maximizing exposure, creators can refer to Instagram’s latest posting guidelines here.