- Meta has shared an overview of the AI back-end powering its ad targeting process.
- The ad system now uses three separate AI-powered functions to deliver ads to the most receptive audience.
- The AI innovations have helped improve ad engagement and response significantly.
Meta’s Advanced AI-Powered Ad Targeting System
Meta has provided a new overview of the AI back-end that’s powering its ad targeting process, highlighting the use of three separate AI-powered functions to deliver ads to the most receptive audience. The AI systems, including Meta GEM, Meta Lattice, and Meta Andromeda, have been trained on user responses to provide more relevant and engaging ads. These innovations have significantly improved ad engagement and response, making Meta’s automated ad options more effective at driving results. Ad experts have been praising Meta’s AI-powered ads, suggesting that advertisers should consider leveraging Meta’s evolving targeting tools for their campaigns. You can learn more about Meta’s evolving AI ad serving systems here.
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