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Instagram Testing Lockable Posts That Require Secret Code to Unlock
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Instagram is experimenting with a new feature that allows users to create lockable posts that can only be unlocked with a secret code. This new format could potentially drive engagement with specific segments of an audience, such as superfans or previous customers. The feature is similar to the “Reveal” sticker for Stories, adding an interactive element to content sharing on the platform. While the test is currently limited to Instagram’s own accounts, it presents a range of potential use cases for brand and creator profiles. For more information on Instagram’s latest updates, visit teat.ai.