- Meta conducted surveys on Gen Z content consumption habits in collaboration with BAMM Global.
- Gen Z users share video content on Facebook and Instagram as a form of intimate communication.
- Short-form video is a key tool for Gen Z in decision-making and self-development.
Insights into Gen Z Content Consumption Habits
Meta has published new insights on Gen Z’s content consumption habits and how marketers can align with these shifts for maximum impact. The study reveals that sharing video content on platforms like Facebook and Instagram has become a love language for Gen Z, reflecting a major shift in interactive behavior. Brands should consider this trend in their marketing efforts to connect with Gen Z audiences effectively. Short-form video content plays a crucial role in Gen Z’s decision-making process and self-development, making it essential for brands to incorporate such content into their messaging strategies. The full report provides further guidance on leveraging these insights to enhance brand connection.
You can check out the full “Generation Zeitgeist” report here.