by bitvalentine | Feb 1, 2024 | Instagram News
Meta has announced a new video ad performance measurement called “Engaged View” that will take delayed response actions into account, allowing advertisers to measure conversions that occur within one day of a video ad play. This new option will provide...
by bitvalentine | Jan 31, 2024 | Instagram News
[[SUMMARY]] – The CEOs of Snap, Meta, X, and TikTok appeared before the U.S. Senate to discuss their efforts to combat child exploitation content and answer questions about new initiatives to protect young users. – Mark Zuckerberg outlined Meta’s...
by bitvalentine | Jan 31, 2024 | Instagram News
The legal parameters around online data scraping are set to be tested again as Meta loses a court battle against a data scraping company. Meta alleged that Bright Data breached its terms of use by ingesting user data, but Bright Data argued that it only accessed...
by bitvalentine | Jan 30, 2024 | Instagram News
Meta has announced a research partnership with the Center for Open Science (COS) to provide privacy-protected Facebook and Instagram engagement data for academic research on behavioral and engagement trends. The initial focus of the research will be on user well-being...
by bitvalentine | Jan 29, 2024 | Instagram News
Meta is expanding its automated “Advantage” targeting to all campaign objectives and optimizations, as part of its Marketing API v.19 update. The update aims to help marketers maximize ad performance despite the loss of user data insights. The Advantage...
by bitvalentine | Jan 28, 2024 | Instagram News
Meta is introducing new default DM restrictions to its apps, limiting who can message teens and providing new management tools for parents. Teens will now have the ability to receive messages only from profiles they follow on Instagram and only from connected Facebook...
