- Instagram has quietly adopted a personalized feed called FYP on its Explore Page.
- The FYP provides search results that are unique to each user, boosting discoverability on the app.
- While Instagram hasn’t disclosed how the FYP works, this article shares everything known about it so far.
Instagram’s Quiet Adoption of FYP: Boosting Discoverability on the App
Some news for you: Instagram has quietly adopted a FYP. Now, when you search for something on the Explore Page, results appear in a totally-unique-to-you, one-of-a-kind For You feed. And while Instagram has yet to reveal how it works, we’re sharing everything we know about the Instagram FYP so far — including how it could boost your discoverability on the app.