Instagram Boosts Intimate Group Chats with Close Friends on Instagram Live
Instagram is looking to enhance more private interactions within the app by introducing Close Friends on Instagram Live. This new feature will enable users to live stream with up to three other people in a private video session, exclusively viewable by those on their Close Friends list. The addition of Close Friends on Live aims to provide users, especially younger audiences, with more ways to connect and interact within the app.
Live video has become increasingly popular among younger users, with platforms like TikTok Live and Houseparty gaining traction. Instagram’s move towards more private sharing aligns with this trend, as seen in the growing engagement with direct messages and inbox Notes feature. The platform continues to add new elements, such as Close Friends on Live, to further enhance user engagement and community building.